Looking to learn how to build marketing plans and strategies as an IT company and stand out - then this is the group for you. This is an open group, free to join and contribute.
We all acknowledge the challenges of partnering, but are you doing anything positive to effect change? We need to refresh and re-boot our mindset towards social-partnering to increase channel engagement. Millennials use socia..
I thought this was quite interesting, thanks to TechTarget. https://searchitchannel.techtarget.com/feature/Channel-marketing-strategy-Seven-steps-for-21st-Century-success
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LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and effectively com..
New technologies are enabling account-based marketing (ABM) at scale, and business-tobusiness (B2B) marketers are increasingly deploying early ABM initiatives. But vendors’ confusing claims hinder most marketers’ ..
SaaS-based predictive analytics applications are helping B2B salespeople and marketers improve win rates, deal velocity and size. IT application leaders must understand the dynamics of this emerging and rapidly growing catego..
the Role of B2B marketing continues to evolve. Research from DemandGen showed that 9 out of 10 buyers say that when they're ready, they'll find you. Marketing has become about creating an environment where your customers can ..
This Marketing Insider sets out to provide a more comprehensive definitionof Content Marketing. We should state from the outset that we don't believeall the questions have been answered but, like every new segment, it'sevolvi..
“Where is the knowledge we have lost in information?”This quote from TS Elliot should be on the wall of every B2B marketing professional.We are all drowning in information. We have to make sense of it and find the..
Description:Looking to learn how to build marketing plans and strategies as an IT company and stand out - then this is the group for you. This is an open group, free to join and contribute.
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