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eBook on top tips to turn communication into understanding

October 25, 2016
Uploaded through Marketing Best Practice for IT Companies 0 298 views 0
“Where is the knowledge we have lost in information?”

This quote from TS Elliot should be on the wall of every B2B marketing professional.
We are all drowning in information. We have to make sense of it and find the
information relevant to us. Marketing professionals have honed the way we
communicate to ensure our messages are heard. But...are we really understood?
The skill isn’t always effective communication. It’s the ability to convert that
communication into an understanding of why you do what you do and why anyone
else should care.
This eBook gives our top tips to help you create marketing strategies based around
customer understanding.