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Infographic of B2B buying decisions - the heart rules the head!

October 25, 2016
Uploaded through Marketing Best Practice for IT Companies - Category: News/Updates 0 312 views 0
the Role of B2B marketing continues to evolve. Research from DemandGen showed that 9 out of 10 buyers say that when they're ready, they'll find you. Marketing has become about creating an environment where your customers can gain a better understanding of you. Defining that environment - the messages and channels you use - means understanding how your customers reach their buying decisions. 

Here's our infographic, which we hope you enjoy.