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LexisNexis - Case Study - MRP integrated demand campaign

December 1, 2016
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LexisNexis, a leader in providing essential information to
help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and effectively communicate the right content at the right time.

LexisNexis turned to MRP to develop an integrated demand campaign to deliver high-quality leads and sales engagements.