A DemandGen report found that nine out of 10 B2B buyers say that when they are ready to purchase, they'll find you. That may send a shiver down the spine of your sales team but, for marketing, it is an opportunity to ..
LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and effectively communicate the ri..
SaaS-based predictive analytics applications are helping B2B salespeople and marketers improve win rates, deal velocity and size. IT application leaders must understand the dynamics of this emerging and rapidly growing catego..
New technologies are enabling account-based marketing (ABM) at scale, and business-tobusiness (B2B) marketers are increasingly deploying early ABM initiatives. But vendors’ confusing claims hinder most marketers’ ..
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LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and effectively com..
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